Em documento, Fluminense prevê semifinal de Libertadores e 115 milhões em vendas para 2024
O Conselho Deliberativo do Fluminense aprovou o orçamento do clube para 2024. O documento projeta R$ 115 milhões em vendas e uma receita de R$ 485 milhões. O valor é inferior ao de 2023, quando o clube atingiu uma receita R$ 695 milhões, a maior de sua história, com um superavit de R$ 78 milhões.
Confira a projeção dentro das competições:
O Fluminense busca manter o bom desempenho construído em 2022 e consolidado em 2023. Atual campeão, a expectativa do clube é de chegar à semifinal da Conmebol Libertadores. Na Copa do Brasil, o Tricolor foi eliminado nas oitavas de final em 2023, a diretoria projetou que o clube chegue às quartas de final nesta edição.
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Dentro do boletim, uma meta já não foi alcançada. O Fluminense não chegou a final do Campeoanto Carioca, após ser eliminado nas semis contra o Flamengo.
Valores em vendas de atletas:
Além da parte esportiva, o Fluminense também idealizou os valores a serem recebidos com a negociação de jogadores. O orçamento foi conservador: o Tricolor espera arrecadar R$ 115,5 milhões. Internamente no clube, há a expectativa da saída do volante André, que pode ser transferido na próxima janela de negociações, no meio do ano.
Na temporada anterior, o Fluminense negou propostas de mais de 30 milhões de euros pelo André. Se negociar o volante, o Tricolor baterá a meta com vendas sem precisar negociar outros jogadores como os volantes Alexsander e Martinelli, também Arias e John Kennedy, valorizados no mercado.
A projeção do Fluminense para 2024 é mais segura em comparação ao desempenho financeiro de 2023. O clube espera uma receita operacional líquida de R$ 485 milhões e um lucro de pouco mais de R$ 10 milhões, contrastando com a receita recorde de R$ 695 milhões do ano anterior. A diretoria, no entanto, prevê um aumento de 165% nas verbas de patrocínio e publicidade, um crescimento de 9% no programa de sócio-torcedor, e um incremento de 14% em licenciamento e royalties, além de leves aumentos em bilheteria e direitos de televisão.
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