Fluminense e Betmotion fecharam parceria no último dia 3. Desde então a empresa de apostas, que estampa o selo peito na camisa do time profissional masculino de futebol, viu o engajamento em suas redes sociais aumentarem em 30%. Em entrevista ao LANCE!, o Country Manager da Betmotion, Angelo Alberoni, afirmou que além do engajamento nas redes, a adesão ao site após o anúncio da parceria com o Flu também foi grande e que a parceria vai muito além do selo peito na camisa.
“Sentimos uma reciprocidade muito grande com os torcedores. O Fluminense é um dos maiores clubes do Brasil. Tem história, títulos, ídolos e uma torcida extremamente engajada. A parceria vai muito além do patrocínio da camisa. Estamos investidos em ativações conjuntas e um dos fatores que levaram ao acerto é, justamente, o fato da atual diretoria se mostrar disponível para ações. Quem ganhará com isso é o torcedor”, disse Angelo.
Foto: Mailson Santana/FFC
O contrato entre Fluminense e Betmotion tem duração de 12 meses (até 31 de janeiro de 2022). Este foi o quarto patrocínio firmado pelo clube durante a pandemia de Covid-19 e vale destacar que o clube projeta R$ 34,7 milhões
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