Fluminense entra no top 10 das marcas de clubes mais valiosas do Brasil
O Fluminense está no top 10 da lista das marcas de clubes mais valiosas do Brasil. O estudo foi feito pela consultoria britânica Brand Finance, que levanta dados anualmente sobre marcas de diferentes áreas.
De acordo com a empresa, na estatística do ano passado, o Flu não estava entre as 10 marcas de clube mais valiosas. Porém, o time carioca foi o segundo brasileiro que mais valorizou entre 2022 e 2023, tendo crescido 48,8%. Em 2023, o Tricolor das Laranjeiras aparece em 9º lugar, com valor de R$106,11 milhões.
Este valor entende-se como benefício econômico, de forma líquida, que o proprietário da marca receberia, caso a licenciasse em mercado aberto.
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