Fluminense estende vínculo com a Betano até 2025
Anunciada como patrocinadora máster do clube em junho de 2021, o Fluminense acertou a renovação de contrato com a empresa até junho de 2025.
No dia primeiro de junho de 2021, o Fluminense anunciava a empresa de apostas grega para estampar sua marca na parte principal da camisa até junho de 2025. Assim que assinaram no ano passado, clube e empresa haviam assinado um termo com duração de dois anos. Ou seja, a duração desse iria até 2023.
A estreia da marca na camisa tricolor aconteceu em uma partida válida pela terceira fase da Copa do Brasil, contra o Bragantino no Maracanã. Na ocasião, o duelo terminou com vitória tricolor por 2 a 0. Os gols tricolores foram marcados por Fred e Abel Hernandez.
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A novidade fica por conta da ocupação do nome da empresa no naming rights do Boteco Tricolor, além de espaço em placas de publicidades e ativações diversas para engajamento da torcida.
Em entrevista ao site oficial do clube, o presidente Mário Bittencourt falou sobre a renovação de contrato e da importância da empresa para o Fluminense.
“A renovação deste contrato de patrocínio, com duas novas bases, aproxima ainda mais a Betano e o Fluminense. A Betano tem se destacado no cenário pela ousadia e profissionalismo. Está presente em diversas frentes e sempre com muito cuidado. Essa nova etapa do patrocínio master é uma prova da força da marca do clube e de que honramos nossos compromissos de marketing com nossos patrocinadores. Nossa visão é de que unindo forças faremos o Fluminense cada vez mais forte”
Por sua vez, o Country Manager da Betano no Brasil, Alexandre Fonseca ressaltou a importância de alinhar a marca da empresa com o Fluminense.
“A renovação do acordo de patrocínio é uma clara demonstração das intenções da Betano para com o mercado brasileiro, sempre buscando parcerias sólidas e duradouras. A extensão do contrato com o Fluminense possibilita ainda mais investimentos e ativações com os torcedores do clube, aumentando ainda mais a sinergia entre clube e marca”
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