Fluminense bate recorde e alcança a marca de 40 mil sócios
Missão dada é missão cumprida! Impulsionada pela campanha #Flu40k, iniciada há duas semanas durante o lançamento dos novos planos e benefícios do Sócio Futebol, a torcida do Fluminense se mobilizou e atingiu a meta de 40 mil associados, algo inédito até então na história do programa.
Antes da divulgação das novidades, no último dia 7 de junho, o contador da plataforma do Sócio Futebol registrava 37.344 associados. Desde então, o Flu contabilizou quase 3 mil adesões.
Durante essas duas semanas, o Fluminense já promoveu algumas experiências exclusivas para sócios através do novo programa de pontos. Os associados puderam resgatar, entre outras coisas, visita ao CT Carlos Castilho e Match Day em jogos do Fluzão.
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Com novos benefícios e muitas experiências únicas, os novos planos transformam a maneira como o clube se relaciona com sua torcida. Entre as novidades estão o acúmulo de pontos para trocar por produtos e experiências, ingresso extra com desconto para acompanhante e kit com produtos exclusivos, além de planos popular e para a família.
Para elaborar os planos, o Fluminense mergulhou nos anseios da torcida. O clube se baseou em três pesquisas realizadas recentemente com mais de 12 mil torcedores, além de um minucioso estudo de mercado de programas no país e no exterior e uma análise do comportamento dos atuais sócios (business inteligence).
Texto: Comunicação/FFC
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